“What does "Lifeonaire" mean anyway?”

Everyone knows what a millionaire is: someone who possesses at least one million dollars.  Or said another way, someone who is full of money.

A Lifeonaire is someone who is full of LIFE.

Lifeonaire is a word that was given to Steve Cook one day during his prayer time in 2003.  He was struck by the realization that most people's desire for lots of money is actually a misplaced desire to have a better life than they do presently.  And the Lifeonaire concept was born.

Since that time, Steve's passion has been learning what it means to be a true Lifeonaire himself, and sharing the concept with as many others as possible along the way .  Today he is regarded as “The Coaches’ Coach.”  Many of the people who have been coached by Steve have become coaches themselves, eager to share what they have learned with others.